Gen-AI led product design
Gen-AI led product design
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I got a chance to see if AI could actually team up with me on an actual client project. So, I decided to try it out. Initially I thought it would be like having a super smart colleague to bounce ideas off of, but the results were nowhere close to my wildest expectations.
"Utkarsh, are you scared that AI will take over your job?"
"Utkarsh, are you scared that AI will take over your job?"
There's a large number of climbers in Milan and its rapidly growing. They use Facebook and WhatsApp to find other climbers. The task was to make a platform tailored to a climber's needs.
My usual goals were to understand the business needs, research the needs of climbers and define a core product offering. Then present this to the client, test it with users and finally design all the screens and assets for production.
✨My secondary goal was to see how much of this process I could delegate to AI tools and still maintain quality and speed.
User Research and Empathy with AI
User Research and Empathy with AI
Normally, I work with a team that includes me, a UX researcher, and 1-2 UX designers. But this time, I imagined using AI for all those roles, with me as the only human. It was like creating a virtual team where AI was my crew.
Comparing AI driven process with traditional design team process
Comparing AI driven process with traditional design team process
Normally, I work with a team that includes me, a UX researcher, and 1-2 UX designers. But this time, I imagined using AI for all those roles, with me as the only human. It was like creating a virtual team where AI was my crew.
Training the AI to take different personas for each skillset
Training the AI to take different personas for each skillset
I played around with teaching AI to think like different members of a design team. I needed it to be analytical in one moment, like figuring out a journey for the user, and artsy the next, like choosing an aesthetic for the UI.
Solving core UX problems with chatGPT4
Solving core UX problems with chatGPT4
With my custom AI team, I did secondary research, created user personas, mapped out the user journey, nailed down the information architecture, identified core features and started wire-framing.
It was remarkable to see how quickly we could go from big ideas to something that started to look real.
Imagining the UI with Midjourney and DALL-E
Imagining the UI with Midjourney and DALL-E
Working on the UI with AI blew me away. It was way quicker than the old way of making moodboards. I was able to see results in very few iterations.
In this project, Midjourney performed slightly better than DALL-E.
Meet Fjello - A product I designed with AI 🤖 🤝 🥸
Meet Fjello - A product I designed with AI 🤖 🤝 🥸
What I learned
What I learned
Normally, I'm part of a bigger team, but with AI, I could see the same results by myself and right on time.
Looking back, I can't tell which parts are mine and which are the AI's – it felt like a true collaboration.
The conversational workflow of generative AI will have a big impact on product design in the future. Designers have to start thinking about their process in new ways.
I'm always looking for good use-cases to implement Machine Learning and Artificial Intelligence.
I'm always looking for good use-cases to implement Machine Learning and Artificial Intelligence.
If you have an idea that you'd like to collaborate with me do not click here.
Next Project
Next Project
Immersive Design for Education
Immersive Design for Education
Making learning as much fun as games
Making learning as much fun as games
Could Snapchat lenses help students grasp math concepts better and score higher in an actual school?
The team shortlisted a few math concepts to test the impact of AR on learning outcomes in U.S. schools.
I conceptualised and designed the AR experiences for this study using principles of game design and storytelling.
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